Instagram and Facebook posts for Celsius, the official Midea climate partner in Armenia.
Celsius sells and installs Midea air conditioners, heat pumps, VRF systems and water heaters across Armenia. I designed their social media graphics, turning technical products into posts people stop on.
Each post puts one product in a strong, simple scene: ice, sea, mountains, a city at night. Short Armenian headlines in bold display type and a fixed Celsius and Midea logo bar keep the whole feed consistent.
A fixed logo bar, bold Armenian headlines and the same deep blue keep every post recognisable, even when the scene changes from snow to beach.
Heat pumps on a rocky coast, a compact unit next to a surfboard, a VRF system over the city at night. The product is always the hero.
Seasonal posts play with temperature: an air conditioner turning into an icicle, penguins next to a warm living room, a water heater wrapped in a splash.
For bigger systems the posts show how everything connects: one outdoor unit serving a whole house, a heat pump water heater lit like a product launch.
Special offers with clear prices, energy-saving messages and posts that send people to the website and the online catalogue.
Celsius and Midea logos side by side at the top of every post.
Clean cut-out product, lit to match the scene behind it.
Short, bold display type that reads in one glance on a phone.
Small icons and specs for the people who want details.
See the next project, the original on Behance, or get in touch.